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I personally don’t think that there is a market with the general public for a book at $90 (assuming a $10 mark up). So I do not expect my book to sell beyond a small group of friends and family. I am working on an edited version of the book to try and bring the price down to what I think is saleable, but I’m not yet sure I can do that. At that price you are looking at a niche market and you would need to market it appropriately, just putting it in the Blurb bookstore, (or your local book store) would not generate many sales. So, for instance, a really good photobook about a rock band could have a market at that price, but you’d need to find those fans to offer it to them. If there was a fan club for instance a mail shot to them might generate sales. A book about school sports day could be marketed to the parents, people will pay a fair bit for books with their kids in. I think if you are serious about selling your books (which I’m not) the starting point is identifying your market before you even start on the book. Understand the needs of that market, do a sit of research on what other books might be available on your particular topic, how much do they cost, what demographic are they in and disposable income might they have hence what could they afford, what is the one thing that would make them want to buy your book over any others? Why will it be different? Then design your book to meet that market niche at a price you think they will pay. That will dictate how many pages should be in the book if you are using a print-on-demand service like Blurbs. If you have a local independant book store a chat with the owner about pricing and mark-ups would pay off. .........Tony
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