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It’s simply an issue of volume. If you order 5,000 to 10,000 copies from a traditional printer they can then use traditional offset presses and you will get the price down to that you see in bookstores. Order a few from a print on demand company that uses printer technology geered to small runs and you are bound to pay more. I think to sell many books via companies such as Blurb you need to find a niche market that cannot find the books they want from a bookstore so are willing to pay a premium price for them. Try tailoring the book for each friend? Get a photo of their child and include that on the cover or somewhere in the book, they will be so chuffed they are more likely to buy one. It will take a bit more effort but will not cost you any more. …..Tony
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