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Why is it so difficult for my customers to place an order?
Ordering and Shipping
I am having the same problem. There are (at least) two major problems with Blurb’s approach to sales from the site.
(1) Buyer has to register an account to buy a book. I know of no other ecommerce site that makes that as a requirement. It’s a barrier to buyers continuing with the purchase decision.
(2) Your so-called “pricing” is confusing buyers of my book. They don’t understand why your stated price is different than what I show on my storefront, and I get calls about that. Once I explain your price is my cost, they said they understand, and then they go on to ask if they could just buy directly from me, in part because of (1) above and also because of high shipping cost. I end up buying a quantity of books and selling directly.
Your book cost information should be available to book authors only (by signing in to their account), and to those who register an account to explore using your printing services. Buyers should not be required to register an account.
So, bottom line is, your site fails as an ecommerce site. And because I have my own website (www.poesyart.com) that affords a better opportunity to display and discuss my book, I find the only value Blurb offers is book printing. Whoever is in charge of ecommerce needs to completely review the approach to selling.
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